Your Practice Health Score, live. Updated every time a patient interacts with you.
IRYSS is the patient retention platform built for independent opticians.
Re-engage lapsed patients over WhatsApp, pre-check GOS claims, run your myopia clinic, and score every patient for churn risk — all without replacing your CRM.
Your Practice Health Score, live. Updated every time a patient interacts with you.
Here are the honest answers.
Iryss plugs into your existing CRM and watches for patients slipping away — overdue recalls, lapsed contact-lens wearers, missed appointments. It automatically re-engages them via WhatsApp before they walk into a competitor. It gives you real-time revenue calculators so you can see exactly how much you're recovering. And it includes a dedicated Myopia Clinic — axial length tracking, treatment plans, parent WhatsApp, smart treatment recommendations — all in one place.
A retention engine, revenue tracker & myopia clinic in oneYou're losing patients you shouldn't be. Paper recalls go in the bin. SMS gets ignored. Your CRM stores data — it doesn't act on it. Iryss turns that data into real conversations that bring patients back. Our revenue dashboards show you exactly what's at risk, what's been recovered, and what's left on the table — so every decision is backed by numbers, not guesswork.
Practices lose 20–30% of patients to inactionYou don't replace anything. Iryss connects alongside your existing system — Optix, Ocuco, Acuitas, Optisoft, XEYEX, or whatever you use. No data migration, no staff retraining, no downtime. Your team keeps working exactly as they do now — Iryss just works quietly in the background, recovering patients and revenue.
Under 1 week · zero disruption · works with whatever you useDrop in a few numbers about your practice and we'll show you — in real time — how much revenue Iryss would recover in your first year.
Adjust the sliders · numbers update live.
Estimates use UK independent benchmarks: 18% uplift on standard recalls via WhatsApp (vs SMS/email), industry-average patient churn 20–30%, Iryss Professional pricing £199/mo. Actual results vary with patient demographics, message timing, and offer relevance.
The gap between managing patients and keeping them engaged.
16 million NHS appointments are missed annually. (NHS England Digital, 2024)
Only 1 in 4 paper or SMS recalls result in rebooking. (AOP Practice Management)
Multiples outspend most independents on marketing. Your edge is the relationship. (Optician Online, 2024)
IRYSS scores every patient on visit history, recall compliance, and engagement. You see the risk. You act before it's too late.
30 million UK users on WhatsApp. 73% message brands daily. IRYSS sends recalls where patients actually look. (SQM Magazine, 2025)
Automated WhatsApp recalls outperform phone calls and paper. Patients reply, confirm, rebook — without your team chasing. (College of Optometrists)
Queries, rebookings, lens reorders — patients message when it suits them. IRYSS handles it around the clock.
All your myopic children tracked in one place. Axial length progression, treatment plans, parent WhatsApp, smart treatment recommendations.
Your CRM is brilliant at managing appointments and storing records. But it was never designed to retain patients. That's where IRYSS comes in.
Your practice management system runs the day-to-day. IRYSS handles retention. Click any feature to see it in action.
Dictate the exam. Iryss writes the clinical record, referral letter, and pre-checks the GOS claim — in under a minute. Saves 11+ min per patient.
Only for opticians · No generic scribe has thisTwo-way WhatsApp messaging. Not SMS. Not email. 98% open rates. Sentiment analysis built-in.
No CRM offers thisAutomatically identifies at-risk patients and re-engages them. Risk scoring, competitor detection, and smart nudges.
Predictive risk scoringOne visual score that tells you how healthy your practice is. Retention, revenue recovery, compliance — all at a glance.
Unique to IRYSSPaediatric myopia management. Axial length progression charts, treatment tracking, parent WhatsApp, smart treatment recommendations.
UK Delphi + IMI guidelinesDedicated workflow for your dry eye patients. TFOS DEWS II severity scoring, IPL & LipiFlow treatment tracking, lid hygiene compliance, photo timelines, and tailored recall cycles.
Optional add-on · £49/moBuilt for the 40+ patient demographic. Varifocal & multifocal CL upgrade tracking, premium-lens conversion prompts, age-based recall ladders, and a partner-portal for spouse cross-recall.
Optional add-on · £49/moReal-time PCSE rules checking. Every rejected GOS1 costs £22–25. IRYSS catches errors before submission.
Zero-reject claimsAutomatically sends review requests to happy patients. 4.9 star rating with 73% conversion rate.
+38 reviews/monthIryss flags patients likely to miss appointments. Automated WhatsApp reminders at 48hr and 2hr before.
Reduce no-shows by 40%Automated reorder nudges when supply runs low. One-tap WhatsApp reorder. Stops patients defecting to online retailers.
Biggest revenue leak pluggedDetects when patients mention competitors in their messages. Alerts you instantly so you can win them back.
No CRM does thisNo training. No IT. No disruption to your day.
One click to connect XEYEX, Optisoft, or any PMS. Patient data syncs automatically. Or import via CSV.
Iryss identifies at-risk patients, sends WhatsApp messages, automates recalls, and manages reviews overnight.
Patients rebook, revenue recovers, reviews increase. Open your dashboard each morning and watch it happen.
The first 50 independent practices to sign up pay £99/mo forever. After that, standard pricing applies.
All plans include a 30-day free trial · No setup fees · Cancel anytime · Save 20% with annual billing
Optional specialty add-ons — Dry Eye Clinic and Presbyope Clinic, £49/mo each. Bolt onto any plan when they ship. Founding practices get founding pricing on add-ons too.
Join the opticians recovering revenue every month with IRYSS.